FAMILY OWNED
FAMILY OWNED GROCERY
Generations of shoppers have grown up with a great shopping experience, excellent customer service, and the highest quality of meat, produce and fresh food. Our customers also trust that we are dedicated to the communities we serve, and to help make them better places to live.
Last year alone, the Viking operations donated over $40,000 to support groups, organizations, public service programs and more. Our saying is always…”winners lead…they do not follow” and that is what we keep in mind when planning events, promotions and sales.
STORE BEGINNINGS
Bill Pierce and his wife, Phyllis and their two children, Pam and Brian started the first Viking stores back in 1975. Our grocery store has become a tradition to the communities we serve. Many of our employees are from families that have worked with Viking for generations. Employees stay with our company because they feel a sense of pride and ownership in the stores.
At Viking you will find our strong commitment to service, quality, and selection. We teach our employees…
whatever you are, BE A GOOD ONE and ALWAYS DO YOUR BEST!
Chelsey and Kayla help during corn harvest. circa: 1992
A young Pam Pierce (Coy) helps at harvest time.
Through the years, despite all the changes, Viking still follows their unwavering commitment to take care of the customer and employee.
As we continue to grow, we always ask, “What makes sense and works for our customers, because that is what we do.
AT VIKING VILLAGE FOODS
We have the largest and most extensive variety in the area along with extra wide aisles for your shopping comfort and self checkouts for speed. We even have a milking cow in our Dairy department! We want to make shopping fun, watch for our activities and events that are held annually in our store.
Down the center of our aisles we have displays with deals on popular items at the lowest possible prices. Special sales throughout the year like our One Day Seafood Sales, Outdoor Produce Truck Sales, and Three Day Meat Sales are great for stocking up on deals.
If you can’t find what you’re looking for, just ask an associate and we will do our best to add your request to our selection.
CUSTOMERS THOUGHTS
Everyone is always kind and helpful. To see all the young employee’s working hard, so nice and respectful! Just moved to Reedsburg and I am just amazed by the staff!!!
Mark
handwritten note
Independent grocery store that is absolutely the best. From their friendly service to large selection of all types of food. Lucky to have this place so close.
Dave L.
Great experience. First time there and we will certainly be back.
Cheryl F.
Very homey and welcoming. The employees were very friendly and accommodating. Thank you.
Carlos R.
VIKING VILLAGE INC.
Viking Inc. includes these businesses; Viking Liquor, Viking Laundromat, Pam’s Viking Greenhouses (Seasonal) and Viking Express Mart BP, are all in Reedsburg. In Baraboo we have Bronco Billy’s Saloon & Grill on Hwy BD, just south of the Lake Delton/Dells area.
Viking Village Foods
150 Viking Dr.
Reedsburg, WI 53959
(608) 524-6108
Viking Liquor Super Store
1625 East Main St.
Reedsburg, WI 53959
(608) 524-3880
Viking Express Mart
10 Viking Dr.
Reedsburg, WI 53959
(608) 524-5544
Pam’s Greenhouses
1815 E. Main St.
Reedsburg, WI 53959
(608) 524-6108
Viking Laundromat
1590 East Main St.
Reedsburg, WI 53959
(608) 524-6108
Bronco Billy’s Saloon & Grill
S2545 Cty Hwy BD
Baraboo, WI 53913
(608) 355-1055
BP Farms
Farming Division
Reedsburg, WI 53959
(608) 524-6108
BP Farms locally grows our field fresh sweet corn, pumpkins, and sunflower’s for birdseed.
AWARDS
- 2014 Reedsburg Chamber of Commerce Good Neighbor Award
- 2019 Large Business of the Year
- 2021 Women Grocers of America “Woman of the Year Award” – Pam Coy
IN THE NEWS
- 2020 Wisconsin Grocers Association 8.7.20
Finally! The Viking Village in Reedsburg has now completed their extensive overhaul of the 87,000 square foot store and it looks beautiful! Owner Pam Coy worked to incorporate numerous historical and family murals on the wall that include her grandparents, her parents Bill and Phyllis that started the store in 1975, her two daughters and even Pam as a little kid harvesting corn. The complete renovation extended floor to ceiling, one department at a time, inside as well as outside with a fresh new facade. The store now features fresh sushi, a taco bar, new hot bars, a bakery and café, a butcher shop and an expansive deli with many homemade items. Old coolers have been replaced with updated, high efficiency, easy to reach bunkers with glass fronts and most fixtures have been replaced. Walking through the store, it was apparent that Reedsburg area residents love their Viking Village and the beautiful store renovation is proof that the feeling is mutual. - 2018 Reedburg Times News Article 11.14.18 Local businesses keep it in the family.